The loudest opinion
shouldn’t win.
Find out what people actually do. Six kinds of unmoderated study, each answering one question about your design — build one, share a single link, and read what came back. No participant accounts, and no research background needed.
How it works
Three steps, start to answer.
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Start from your question
Pick whichever of the six matches what you need to know. The study gets built around it.
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Share one link
Publish and you get a single link. Send it anywhere — people answer without making an account.
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Read what came back
Responses land as people finish, summarised the way that method is meant to be read.
The methods
Six ways to end the argument.
Tree testing
Give people a task and watch which path through your menu they take.
30–50 people 5–10 min each
Card sorting
Hand people your content as cards and let them sort it into groups that make sense to them.
15–30 people 10–15 min each
First-click testing
Show a screen, give a task, and record the very first place people click.
30–50 people 2–5 min each
Preference testing
Put two or more options side by side and ask people to choose, and say why.
20–50 people 1–3 min each
Five-second testing
Show a screen briefly, take it away, and ask what people remember.
20–30 people 2–4 min each
Short surveys
Ask a handful of rating and open questions, on their own or after another task.
30+ people 3–5 min each
These are the ranges usually recommended for each method — treat them as a starting point. A study with eight people still tells you more than a study with none.
Side by side
Still deciding between two?
| Method | You get back | People | Time each |
|---|---|---|---|
| Tree testing | How many people found it, and how many went straight there | 30–50 people | 5–10 min |
| Card sorting | Which items people put together, and what they called each group | 15–30 people | 10–15 min |
| First-click testing | Where the first click landed, and how often it was the right place | 30–50 people | 2–5 min |
| Preference testing | Which option won, by how much, and the reasons people gave | 20–50 people | 1–3 min |
| Five-second testing | What people remembered, and what they thought the page was for | 20–30 people | 2–4 min |
| Short surveys | How people rated it, plus their answers in their own words | 30+ people | 3–5 min |
Good to know
A few things people ask.
- Do I need to be a researcher?
- No. Each method asks you for a task and the content to test, and handles the study design around it.
- Where do participants come from?
- You bring them. There is no panel built in — share the link with customers, a mailing list, or a community you already have.
- Which should I run first?
- Never run one before? Start with a five-second or first-click test. Both take minutes to set up and give you something you can act on.